[ Resources ]

Tools you can ship.
no fluff, no gating.

Templates, frameworks, worksheets, scorecards, and the prompt library. The stuff I actually use. Looking for essays and newsletter issues? Those live in the Library.

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14 items

◈ Framework

How I Run a BDR Org. The Operating System.

The manifesto. Nine operating principles for running a modern BDR org. Hiring, ramp, coaching, forecasting, enablement, AI, and the operating rhythm that ties it together. The whole POV in one document.

Open

◈ Framework

The Account Prioritizer

Paste your book. Get an A/B/C tier list scored on fit, timing, and reachability, the specific first move on each account, and a pattern read across the whole list. Built for BDRs who want to think like AEs.

Open

◈ Framework

BDR Progression — Part 1: The Gates

The operating system. Three gates at 30 days, 6 months, and 10–12 months. Rubrics, manager scripts, ownership matrix, swap sheet. The doc you pull up to defend a promotion to your CRO. Pairs with Part 2: The Path.

Open

◈ Framework

BDR Progression — Part 2: The Path

The map. Stage by stage from day-one BDR through senior AE. The skills, the moves, the metrics that earn the next title. Pairs with Part 1: The Gates.

Open

⬡ Template

4.0 Coaching Scorecard

The 1:1 scorecard that grades the judgment turning a BDR into an AE. Account prioritization, POV, handoff quality. Autosaves per rep. Shareable link.

Open

◈ Framework

BDR Org Design Teardown

Pick your stage and ACV. Get the org chart, manager-to-rep ratio, comp ranges, tooling stack, and the next 3 hires in order. Built for the leader defending headcount to the CRO.

Open

◈ Framework

The Sales Ramp Simulator

Pick BDR, AE, or full-cycle. Input team size, ramp time, quota, and ACV. Get the revenue or pipeline you're losing to slow ramp, cost per week of delay, and the top of 3 gates to fix first.

Open

◈ Framework