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Frameworks
The Pipeline Health
Diagnostic.
A 12-signal scan that surfaces exactly where your pipeline is leaking. And what to do about it.
Coverage
→
Velocity
→
Conversion
→
Source Mix
For Leaders
For Reps
All
Coverage
Velocity
Conversion
Source Mix
Framework / 01
·
Coverage
ICP Coverage
What % of your TAM is actually in your pipeline right now?
↓
Framework / 02
·
Coverage
Persona Depth
Are you only talking to one person per account?
↓
Framework / 03
·
Coverage
Stage 0 Backlog
How fat is your pre-pipeline? Are enough accounts being actively worked?
↓
Framework / 04
·
Velocity
Time in Stage
Where do deals go to die. And how long do they sit there?
↓
Framework / 05
·
Velocity
Meeting-to-Next-Step Rate
What % of first meetings end with a next step booked before the call ends?
↓
Framework / 06
·
Velocity
Deal Age by Segment
Are SMB deals moving faster than enterprise? Or are they all dragging equally?
↓
Framework / 07
·
Conversion
Lead-to-Meeting Rate
What % of outbound touches actually convert to a booked meeting?
↓
Framework / 08
·
Conversion
Discovery-to-Demo Rate
How many discovery calls actually advance to a demo or proposal?
↓
Framework / 09
·
Conversion
Proposal Win Rate
Of the deals that reach proposal/pricing stage, what % actually close?
↓
Framework / 10
·
Source Mix
Inbound vs. Outbound Balance
What % of pipeline came from outbound vs inbound? Are you over-reliant on one source?
↓
Framework / 11
·
Source Mix
Channel Win Rate by Source
Which sources actually close. Not just generate meetings?
↓
Framework / 12
·
Source Mix
Partner & Ecosystem Contribution
Are channel partners, integrations, or communities contributing to your pipeline?
↓
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