The Modern BDR Operator

Outbound,
but smarter.

For BDRs who want to book meetings, leaders who want to coach better, and the enablement people keeping it all from falling apart. Everything I wish I'd had earlier.

New · Onboarding Ends on Day 30. Ramping Doesn't

Working theory · 01/06

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Managers coach moments. Great leaders coach patterns.

Most coaching debriefs review the call. The real coaching happens on the patterns across calls.

BDR Enablement
Real Playbooks
No LinkedIn Theater
AI That Actually Works
Global Team Building
Strong Opinions
Pipeline Systems
Zero Fluff
BDR Enablement
Real Playbooks
No LinkedIn Theater
AI That Actually Works
Global Team Building
Strong Opinions
Pipeline Systems
Zero Fluff

[ Receipts, not opinions ]

The data that runs the plays.

Screenshot these. AirDrop them to the VP who still grades reps on dial count. The whole site is built around what these numbers quietly admit out loud.

More replies when soft-ask CTAs replace meeting requests on touch one

Gong Labs · 304K email study

36%

Higher BDR retention and 46%+ stronger quota attainment when 90-day onboarding certification is done right

Klaviyo Global BDR Data

91.5%

Of cold outreach emails that get completely ignored - the bar is on the floor

Backlinko Outreach Study

[ The follow list ]

People worth a follow.
No mutuals required.

Operators I actually learn from. Tap a card, flip it, open the profile.

NC

Nick Cegelski

Co-host, 30MPC

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Follow Nick on LinkedIn

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AF

Armand Farrokh

Co-host, 30MPC · ex-VP Sales, Pave

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Follow Armand on LinkedIn

Open profile
CH

Cynthia Handal

Head of Sales & BD, StemWave

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Follow Cynthia on LinkedIn

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AT

Adia Toll

Head of SDR, Ask Elephant

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Follow Adia on LinkedIn

Open profile
MB

Mercy Bell

Fractional Enablement & GTM

Tap to follow →

Follow Mercy on LinkedIn

Open profile
NC

Nick Cegelski

Co-host, 30MPC

Tap to follow →

Follow Nick on LinkedIn

Open profile
AF

Armand Farrokh

Co-host, 30MPC · ex-VP Sales, Pave

Tap to follow →

Follow Armand on LinkedIn

Open profile
CH

Cynthia Handal

Head of Sales & BD, StemWave

Tap to follow →

Follow Cynthia on LinkedIn

Open profile
AT

Adia Toll

Head of SDR, Ask Elephant

Tap to follow →

Follow Adia on LinkedIn

Open profile
MB

Mercy Bell

Fractional Enablement & GTM

Tap to follow →

Follow Mercy on LinkedIn

Open profile

[ Booked. · The Newsletter ]

Booked.
The newsletter for people who fill the calendar.

Real playbooks, POVs, and frameworks in your inbox. No fluff. No affiliate links. Unsubscribe whenever. I won't take it personally. (I will, a little.)

No spam. No selling your data. Just the good stuff.

[ Who's behind this ]

Meet Meghan. The reason your BDRs suddenly sound good.

15+ years in BDR land - from picking up the phone as a rep to leading global enablement at Klaviyo (with stops at Dynatrace, TIBCO, and Silk for good measure). I build the systems, plays, and coaching that turn "we need more pipeline" into "where do you want the meeting." Everything here is pulled from that work, not from a LinkedIn carousel I made on Sunday.

Editorial portrait illustration of Meghan Jennings

[ One for the road ]

Meghan is someone that is going to give everything she has, day in and day out. Her ability to effectively lead a team in such a way where you are inspired to get work done and exceed your quota is contagious.
Alexander Marshall · Enterprise AE, Hatch · reported to Meghan